PROJECT HOME
— BRANDING
— CREATIVE DIRECTION
Project HOME is a Philadelphia-based nonprofit organization committed to breaking the cycle of homelessness and poverty through comprehensive community services. This visual identity redesign modernizes the brand with a clean, geometric logo, highly legible typography, and a grounded color palette that balances structural authority with empathy. The cohesive system scales fluidly across an urban environment, resulting in high-impact out-of-home advertising, print collateral, and merchandise that amplify the organization's core message.