MULTI-HYPHENATE
CREATIVE
 Portfolio Résumé
Local Time at Your Office.


















Local Time at My Office

Based in Lancaster & Philadelphia, Eric Tran is an interdisciplinary visual artist and creative director working at the intersection of graphic design, UX/UI design, photography, and modeling. Known for his striking visuals and sophisticated taste, he is an astonishing creative force dedicated to crafting compelling narratives.

ET.VIS ITERATION 5.1
Academia — Drexel University
Major — Graphic Design
Minor — User Experience & User Interaction Design

















© 2026
ET VISUALS
ERIC TRAN
MEASURE 9
— BRANDING
      — CREATIVE DIRECTION
— PACKAGING
Measure 9 is a premium chili condiment brand featuring a curated "Scoville Kit" that guides users through four calibrated degrees of intense heat and natural flavor. Developed as a comprehensive packaging system, the visual identity pairs raw botanical illustrations with warped custom typography to contrast organic ingredients with a sharp, contemporary edge. The scalable system, spanning a custom mailer box and glass jars, relies on a color-coded architecture to clearly communicate spice levels and deliver an immersive, premium unboxing experience.
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