MULTI-HYPHENATE
CREATIVE
 Portfolio Résumé
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Based in Philadelphia, Eric Tran is an interdisciplinary visual artist and creative director working at the intersection of graphic design, photography, and modeling. Known for his striking visuals and sophisticated taste, he is an astonishing creative force dedicated to crafting compelling narratives.

ET.VIS ITERATION 5.1
Academia — Drexel University
Major — Graphic Design
Minor — UI/UX Design

















© 2026
ET VISUALS
ERIC TRAN
MEASURE 9
— BRANDING
      — CREATIVE DIRECTION
— PACKAGING
Measure 9 is a premium chili condiment brand featuring a curated "Scoville Kit" that guides users through four calibrated degrees of intense heat and natural flavor. Developed as a comprehensive packaging system, the visual identity pairs raw botanical illustrations with warped custom typography to contrast organic ingredients with a sharp, contemporary edge. The scalable system, spanning a custom mailer box and glass jars, relies on a color-coded architecture to clearly communicate spice levels and deliver an immersive, premium unboxing experience.
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