frame
— CREATIVE DIRECTION
— PUBLICATION
— BRANDING
Dedicated to showcasing experimental fashion trends and amplifying underground artists, FRAME is an editorial print publication that is equally clean yet experimental. As the art director and lead designer, this project involved architecting a dynamic visual system that combined a raw, deconstructed grid with a sophisticated typographic hierarchy. By juxtaposing high-concept photography with bold, experimental type treatments, the resulting layouts create a visceral and highly expressive reading experience.